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Trusted by leading brands
The Uranos Micromilieus are built on valid data to ensure the highest precision and relevance.
Uranos AI is based on data on the values, beliefs and mindsets of people around the world, the Uranos Micromilieus.
22
countries national
representative
+1M
quantitative
interviews
1,000
qualitative
interviews
AI
powered data
cleaning algorithms
+++
enriched by
tracking & social
media data
Uranos Micromilieus Germany.
The German Micromilieu model provides deep insights into German consumer behavior.
Germany
Micromilieus
USA
China
France
Italy
Spain
Japan
South Korea
Brazil
South Africa
Scandics
Benelux
Low
High
Medium
2.5%
Patriotic Tradidionalists
6.6%
Young
Traditionalists
Modern
Values Orientation
Social Status
Progressive
Conservative
3.7%
Social
Idealists
4.8%
Young Social
Climber
3.5%
Concerned Bourgeoisie
Status
Established
3.3%
3.2%
Country
Blues
3.2%
Rough
Working Class
2.8%
Preserving
Savers
3.8%
Status-oriented Bourgeoisie
3.4%
Conventional Middle Class
3.2%
Conscientious Bourgeoisie
3.7%
Modest Dreamers
4.4%
Adaptive
Performer
4.0%
Relativistic Hedonists
4.8%
Techie Adventurers
3.6%
Urban
Performer
4.0%
Tolerant Identity Seekers
4.6%
Engaged Middle Class
4.0%
Bohemien Bourgeoisie
1.9%
Self-determined Individualists
2.7%
Mindful Creatives
3.7%
Rough Consumer Hedonists
3.7%
Alternative Individualists
3.6%
Urban
Avantgarde
i
Values-based segmentation
Build your business on deep understanding of the values, habits and lifestyles of various audiences.
Insight-driven decisions
Leveraging data to take decision-making and innovation in your company to a new level.
Data Validity
Use AI that is built on a robust dataset of over 1 million real interviews, ensuring high reliability and accuracy.
Cost and Speed
Increasing efficiency, accuracy and and reduce research spendings by AI-powered customer research.
Ready-to-use
Deploy an AI agent that can be used without any effort from your side – just log in and start exploring.
Transform the way you gain customer insights
Uranos AI is based on qualitative and quantitative interviews onthe values, beliefs and mindsets of customers around the world
Transform the way you gain consumer insights.
Use existing personas, created by combining real data with AI – no need to define fictional personas, you can start right away.
Build your business on deep understanding of the values, habits and lifestyles of global audiences.
Leveraging data to take decision-making and innovation in your company to a new level.
Increasing efficiency, accuracy and and reduce research spendings by AI-powered consumer research.
Deploy an AI agent that can be used without any effort from your side – just log in and start exploring.
The Uranos AI platform is a powerful tool for gaining insights at every stage of a project.
Uranos AI helps you to navigate the
challenges of today’s market research.
Quality
Cost
Markets
Relevance
Privacy
Challenges
Short attention spans, poor survey UI/UX and growing data fraud.
Cost-intense surveys and time-consuming process for field and reporting management.
Unpredictable markets and rapidly changing consumer preferences and cultural specifics.
Overload of data with insights that lack relevance and clarity.
Increased requirements for handling personal data at national and international level.
Enhanced data quality and intelligence by implementing fraud detection algorithms.
Instant insights and reduced costs by leveraging existing datasets with synthetic data and LLMs.
Relevant data and empathetic insights, capturing market differences through values.
Deep understanding of consumer values, habits, and lifestyles built on a decade of research.
Synthesized data from real interviews is no longer subject to data protection regulations.
How Bentley was able to enhance the informational value of CRM data through an innovative approach.
How Schöffel shifts strategy to drive brand-driven market growth.
How Porsche provides insights to product teams by using personas.
Strong partnerships.
Case studies.
Uranos AI is trusted by leading brands with millions of
consumers across a wide range of industries.
How Bentley was able to enhance the informational value of CRM data through an innovative approach.
How Schöffel shifts strategy to drive brand-driven market growth.
How Porsche provides insights to product teams by using personas.
Dive Deeper.
Frequently Asked Questions.
Common questions about the capabilities of AI in customer research and the Uranos data model.
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What are the differences between Virtualized Personas and the Research Assistant?The differentiation can be summarized as follows: In short: Virtualized Personas = “talking consumers” Research Assistant = “talking analyst”
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How accurate are Uranos AI-generated customer insights compared to traditional methods?AI-powered insights can often be more precise, faster, and scalable than traditional research. Uranos combines large-scale behavioral data with deeper values-based segmentation.
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How is Uranos AI (especially Virtualized Personas) different from other AI-powered personas on the market?Data Depth & Validation Uranos Personas are grounded in empirically validated sociocultural life-world models, not just generative or social media-derived training data. Sociocultural Embedding Each persona is integrated into a holistic micromilieu that encompasses values, lifestyle, media use, and consumer behavior. Authenticity via Real Interviews Language patterns are derived from actual consumer interviews—not generic or synthetic scripts — resulting in more realistic and trustworthy outputs. Business-First Design Built for marketers, researchers, designers, and strategists, with a clear focus on actionable insights and intuitive usability.
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What are values-based micromilieus, and how do they enhance customer insights?Values-based micromilieus segment consumers based on shared core values, lifestyles, and mindsets - going beyond simple demographics. Micromilieus enable a deeper, future-oriented market analysis that goes beyond traditional segmentations. They not only help maximize existing market potential but also allow for the early identification of growth opportunities. This leads to higher market penetration, improved sales strategies, and targeted innovation management.
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Is the Research Assistant suitable for my organization?For businesses that regularly conduct market research, audience segmentation, or data-driven decision-making, the Research Assistant offers a significantly faster and more efficient approach at lower cost than traditional survey methods. For companies that have so far conducted little or no analysis as part of their decision-making—often due to cost constraints — the Research Assistant offers an excellent, efficient, and cost-effective alternative to traditional studies, and a pathway toward data-driven business decisions.
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Can I test my advertising?Yes. Marketers can upload a preview of their planned campaign and instantly see which micromilieu is most likely to respond. This allows brands to verify if the ad aligns with their target audience—before going live.
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How can the Research Assistant be integrated into my workflows?It can support strategy, marketing, and innovation teams by assisting with: Audience discovery Market landscape analysis Competitor Analysis Persona comparison Opportunity mapping Communication Planning Its natural-language interface makes it ideal for rapid, iterative exploration during workshops or planning sessions.
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What is the Uranos Research Assistant?The Research Assistant is a 24/7 AI-powered data analyst that helps users access, interpret, and apply consumer and market insights derived from the Uranos database.
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How do I access it?Once you’re logged into the Uranos platform, the Research Assistant is available instantly — no additional setup required.
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What kind of data does the Research Assistant use?It accesses the full Uranos knowledge base, including qualitative and quantitative insights from over a decade of research on values-based micromilieus. Where available, it also integrates national consumer studies for additional depth (currently limited to select countries).
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What are typical prompt examples for the Research Assistant?Which micromilieu(s) are currently most engaged with my brand? Where is the highest market potential for my product? What micromilieus are my core competitors targeting? Which media channels are preferred by my target micromilieus?
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What are common prompt examples for Virtualized Personas?What product features does your micromilieu care most about? How would you describe the brand experience? What kind of new products or features would interest you? What is your opinion on the proposed design concept?
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How are Virtualized Personas different from traditional personas?While traditional personas are static and based on assumptions, Uranos personas are dynamic, data-driven, and based on real insights from over a million interviews conducted in more than 20 countries — bringing you closer to your audience than ever before.
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How do I interact with a Virtualized Persona?You can ask them questions in natural language through the Uranos platform—just like you would in a focus group or one-on-one interview.
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What are Uranos Virtualized Personas?Uranos Virtualized Personas are interactive AI simulations of real-world consumers grounded in Uranos' extensive sociocultural research and micromilieu frameworks. They simulate the thought patterns, language, and behavior of real consumers.
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How many personas are available?Uranos provides up to 300 personas per market, tailored to cover a diverse spectrum of consumers and use cases.
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What can Virtualized Personas be used for?They’re ideal for: Marketing strategy Product development UX and service design Communication testing Innovation and trend mapping Giving targeted feedback on things like design drafts or early concepts They help teams make confident decisions based on authentic consumer mindsets.
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Does Uranos perform human review of the interactions?To ensure an appropriate level of protection for your personal data, we have implemented comprehensive organizational measures. These include, among others: Raising awareness and providing training to our employees on handling personal data, Implementing access and authorization management systems, Defining clear responsibilities and accountabilities within the company, Regularly reviewing and adjusting our data protection processes, and Continuously monitoring compliance with data protection regulations. These measures ensure that your data is protected in accordance with current technological standards and legal requirements.
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Can I delete my data?Yes. As a user or client, you retain full control over your data. You can request permanent deletions in accordance with GDPR and corporate compliance standards at any time.
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Where is the data processed and stored?Uranos processes and stores data on secure servers that comply with EU data protection laws (GDPR). Hosting and encryption standards align with best practices in cloud security and enterprise compliance.
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Is my data safe when using Uranos AI?Yes. Data privacy and confidentiality are a top priority at Uranos. The platform is designed to meet high enterprise-level standards for data protection, especially when handling sensitive consumer and market information.
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Are the prompts or inputs I enter used for training OpenAI models?No. Data entered into Uranos AI—whether through conversations with Virtualized Personas or the Research Assistant—is not used to train OpenAI’s models. Uranos uses API-based access to OpenAI infrastructure under strict privacy agreements that exclude all data from being used for model training.
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Does Uranos share my data with third parties?No. Uranos does not share any client data with external third parties, except as outlined in our privacy policy. This includes both raw and processed data, as well as any interaction logs with Virtualized Personas or the Research Assistant.
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What is the benefit of assigning my customers to micromilieus?Once your customer base is mapped to specific Uranos micromilieus, you can: Analyze your current audience in a deeper, value-based context. Identify opportunity segments for upselling, retention, or new product adoption. Directly interact with corresponding Virtual Personas to explore needs, expectations, and language preferences—based on real data, not assumptions.
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Will my customer data be shared or stored by Uranos?No. The mapping is performed using anonymized or pseudonymized data. Uranos does not store or retain identifiable customer data unless explicitly authorized and contractually agreed upon.
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Can I integrate my existing customer data from CDP or CRM systems into Uranos AI?Yes, absolutely. Uranos AI is designed to seamlessly integrate with your existing customer data infrastructure (e.g. Data from your CDP/CRM).
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How does the integration work?Uranos offers a streamlined mapping process using an algorithm, which allows you to match your existing customers to the Uranos micromilieus based on key sociodemographic and behavioral signals (e.g., age, postal code, media use, purchase history). You don’t need to share raw personal data or identities.
Dive Deeper.
Frequently Asked Questions.
Common questions about the capabilities of AI in consumer insights and the Uranos values based data model.
-
Uranos AI-driven insights can often be more precise and faster than traditional methods. AI models analyze larger datasets and detect patterns that humans might overlook. When applied to values-based micromilieus, the AI’s accuracy improves because it considers not just behaviors, but the motivations behind those behaviors. However, it’s important to validate these insights with real-world data to ensure their relevance.
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