Values-based segmentation
Build your business on deep understanding of the values, habits and lifestyles of various audiences.
Insight-driven decisions
Leveraging data to take decision-making and innovation in your company to a new level.
Data Validity
Use AI that is built on a robust dataset of over 1 million real interviews, ensuring high reliability and accuracy.
Cost and Speed
Increasing efficiency, accuracy and and reduce research spendings by AI-powered customer research.
Ready-to-use
Deploy an AI agent that can be used without any effort from your side – just log in and start exploring.
Transform the way you gain customer insights
Uranos AI is based on qualitative and quantitative interviews onthe values, beliefs and mindsets of customers around the world
Uranos Micromilieus Germany.
The German Micromilieu model provides deep insights into German consumer behavior.
Germany
Micromilieus
USA
China
France
Italy
Spain
Japan
South Korea
Brazil
South Africa
Scandics
Benelux
Low
High
Medium
2.5%
Patriotic Tradidionalists
6.6%
Young Traditionalists
Modern
Values Orientation
Social Status
Progressive
Conservative
3.7%
Social Idealists
1.8%
Wealthy Technocrats
4.8%
Young Social Climber
3.5%
Concerned Bourgeoisie
3.3%
Status Established
3.2%
Country Blues
3.2%
Rough Working Class
2.8%
Preserving
Savers
3.8%
Status-oriented Bourgeoisie
3.7%
Socio-ecological Bourgeoisie
3.4%
Conventional Middle Class
3.2%
Conscientious Bourgeoisie
3.7%
Modest Dreamers
5.1%
Liberal-intellectual Idealists
4.4%
Adaptive Performer
4.0%
Relativistic Hedonists
4.8%
Techie Adventurers
3.6%
Urban Performer
4.0%
Tolerant Identity Seekers
4.6%
Engaged Middle Class
4.0%
Bohemien Bourgeoisie
1.9%
Self-determined Individualists
2.7%
Mindful Creatives
3.7%
Rough Consumer Hedonists
3.7%
Alternative Individualists
3.6%
Urban Avantgarde
i
The Uranos AI platform is a powerful tool for gaining insights at every stage of a project.
Uranos AI helps you to navigate the
challenges of today’s market research.
Quality
Cost
Markets
Relevance
Privacy
Challenges
Short attention spans, poor survey UI/UX and growing data fraud.
Cost-intense surveys and time-consuming process for field and reporting management.
Unpredictable markets and rapidly changing consumer preferences and cultural specifics.
Overload of data with insights that lack relevance and clarity.
Increased requirements for handling personal data at national and international level.
Enhanced data quality and intelligence by implementing fraud detection algorithms.
Instant insights and reduced costs by leveraging existing datasets with synthetic data and LLMs.
Relevant data and empathetic insights, capturing market differences through values.
Deep understanding of consumer values, habits, and lifestyles built on a decade of research.
Synthesized data from real interviews is no longer subject to data protection regulations.
How Bentley was able to enhance the informational value of CRM data through an innovative approach.
How Schöffel shifts strategy to drive brand-driven market growth.
How Porsche provides insights to product teams by using personas.
Dive Deeper.
Frequently Asked Questions.
Common questions about the capabilities of AI in consumer insights and the Uranos values based data model.
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Uranos AI-driven insights can often be more precise and faster than traditional methods. AI models analyze larger datasets and detect patterns that humans might overlook. When applied to values-based micromilieus, the AI’s accuracy improves because it considers not just behaviors, but the motivations behind those behaviors. However, it’s important to validate these insights with real-world data to ensure their relevance.
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Trusted by leading brands
The Uranos Micromilieus are built on valid data to ensure the highest precision and relevance.
Uranos AI is based on data on the values, beliefs and mindsets of people around the world, the Uranos Micromilieus.
22
countries national
representative
+1M
quantitative
interviews
1,000
qualitative
interviews
AI
powered data
cleaning algorithms
+++
enriched by
tracking & social
media data
Transform the way you gain consumer insights.
Use existing personas, created by combining real data with AI – no need to define fictional personas, you can start right away.
Values-based segmentation
Build your business on deep understanding of the values, habits and lifestyles of global audiences.
Insight-driven decisions
Leveraging data to take decision-making and innovation in your company to a new level.
Data validity
Use AI that is built on a robust dataset of over 1 million real interviews, ensuring high reliability and accuracy.
Cost and speed
Increasing efficiency, accuracy and and reduce research spendings by AI-powered consumer research.
Ready-to-use
Deploy an AI agent that can be used without any effort from your side – just log in and start exploring.
Strong partnerships.
Case studies.
Uranos AI is trusted by leading brands with millions of
consumers across a wide range of industries.