Uranos — principle of renewal, originality and energy
Get to know our mission, values, and the purpose driving everything we do.
Uranos, named after the Greek god, is the third largest planet in the solar system. Uranos is the planet of renewal, originality and energy - it symbolizes the collapse of entrenched structures that no longer allow further development. Uranos follows the idea of both, not either-or.
We feel deeply connected to the Uranos idea, because the times we live in require drastic changes to ensure a positive future for humanity.
With our global research in the field of sociology and culture, we have a powerful tool to help initiate these change processes. We strongly believe that the path to global change starts in people's minds. By decoding people's mindsets and commonalities, we have the data to make a positive contribution to the global community.
About us
Bridging societies through values-based insights.
At Uranos, we believe that understanding the values that drive people is key to building a more connected and united world. Founded in 2011, we are a market research and technology company specializing in values-based AI and Social Data Science. With over a decade of experience, we have developed groundbreaking methods for decoding the sociocultural Micromilieus that shape our societies.
Our mission is simple yet profound: to decode the values of different milieus in society, providing insights into both their differences and, more importantly, their commonalities – to help unite societies again.
15
Years
expertise in Micromilieu research
HQ
Hamburg
plus Munich, Duesseldorf and Frankfurt
6+
Industries
as permanent partners for cross-industry expertise
22
Societies
decoded on their values and mindset worldwide
Overcoming the social divide.
Understand what divides societies to unite them
What is the problem?
Our data shows that the values of different social classes and countries are increasingly diverging. This leads to a global polarization that divides societies.
How it happened?
People are constantly in crisis mode and are therefore susceptible to extreme opinions. The speed, density, and reach of information have increased dramatically, and digital media tend to be selective in their reporting.
Why it matters?
In divided societies, populist tendencies become stronger and can lead to the loss of democracy and the rule of law. It has been proven that people who live in democracies are better off in all areas of life. With increasing polarization, there is a risk that this quality of life will be lost.
