Anticipation of
Market Trends
Use foresight to spot shifts in consumer preferences on Micromilieu level and innovate proactively, gaining an edge by preparing for changes before they impact the market.
Deeper Consumer Understanding
Focus on the true drivers of consumer behavior by using values-based Micromilieu segmentation to uncover core motivations and insights beyond surface-level actions.
Cultural Sensitivity in Markets
Understand that markets vary and use our Micromilieus to capture cultural nuances and discover what truly drives your customers' decisions.
Cultural Adaptability
Utilize data from over 20 markets to tailor insights to the unique cultural contexts of each market, allowing you to adapt strategies for both global and local markets, ensuring relevance and impact.
Micromilieus
No values, no truth.
People live by their values.
Explore people's deepest motives with Micromilieu research to predict their actions more accurately.
Germany
Micromilieus
USA
China
France
Italy
Spain
Japan
South Korea
Brazil
South Africa
Scandics
Benelux
Low
High
Medium
2.5%
Patriotic Tradidionalists
6.6%
Young Traditionalists
Modern
Values Orientation
Social Status
Progressive
Conservative
i
1.8%
Wealthy Technocrats
4.8%
Young Social Climber
3.5%
Concerned Bourgeoisie
3.7%
Social Idealists
3.3%
Status Established
3.8%
Status-oriented Bourgeoisie
3.2%
Country Blues
3.2%
Rough Working Class
2.8%
Preserving
Savers
3.7%
Socio-ecological Bourgeoisie
4.8%
Techie Adventurers
4.0%
Relativistic Hedonists
4.0%
Tolerant Identity Seekers
3.7%
Modest Dreamers
4.4%
Adaptive Performer
5.1%
Liberal-intellectual Idealists
3.6%
Urban Performer
3.2%
Conscientious Bourgeoisie
3.4%
Conventional Middle Class
4.0%
Bohemien Bourgeoisie
4.6%
Engaged Middle Class
1.9%
Self-determined Individualists
2.7%
Mindful Creatives
3.7%
Rough Consumer Hedonists
3.6%
Urban Avantgarde
3.7%
Alternative Individualists
Germany
Micromilieus
USA
China
France
Italy
Spain
Japan
South Korea
Brazil
South Africa
Scandics
Benelux
Modern
Values Orientation
Social Status
Progressive
Conservative
Low
High
Medium
4.4%
Adaptive Performer
3.7%
Socio-ecological Bourgeoisie
5.1%
Liberal-intellectual Idealists
3.8%
Status-oriented Bourgeoisie
1.8%
Wealthy Technocrats
1.9%
Self-determined Individualists
3.6%
Urban Avantgarde
4.8%
Techie Adventurers
3.7%
Alternative Individualists
2.7%
Mindful Creatives
4.0%
Bohemien Bourgeoisie
4.0%
Relativistic Hedonists
3.2%
Rough Working Class
3.7%
Social Idealists
2.8%
Preserving
Savers
3.7%
Modest Dreamers
4.0%
Tolerant Identity Seekers
4.6%
Engaged Middle Class
3.7%
Rough Consumer Hedonists
4.8%
Young Social Climber
3.3%
Status Established
6.6%
Young Traditionalists
2.5%
Patriotic Tradidionalists
3.5%
Concerned Bourgeoisie
3.2%
Country Blues
3.2%
Conscientious Bourgeoisie
3.4%
Conventional Middle Class
i
3.6%
Urban Performer
Foresight
See beyond today. Predict tomorrow's markets with values-based insights.
Conduct foresight studies that are precisely tailored to your demands and market conditions, ensuring relevant and actionable insights for your business.
Understand your customers.
Explore use cases.
Precision Microtargeting
Values-based segmentation allows you to craft messages and strategies that align with your audience’s deeper needs, leading to more impactful marketing, product development, and engagement.
Niche Market Exploration
Customized Micromilieus uncover emerging affluent segments in urban markets, enabling tailored messaging and positioning to align with the values of high-potential consumers.
Data Quality
Quality data, quality decisions.
Build your strategy on a strong foundation.
Increase data quality by using fraud
detection technology and advanced survey
UI for best results.
Political & Social Research
Our Micromilieu segmentations empower the design of policies and programs that resonate with specific social groups, enhancing community engagement and policy acceptance.
Global Market Expansion
By leveraging Micromilieu segmentation, businesses gain insights into the cultural and social dynamics of new markets, creating marketing strategies that reflect local values and expectations.
