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AI-first research platform to gain insights on segment level

Go beyond demographics with values-based Micromilieus to capture the core values shaping consumer behaviors and decisions.
Values-based AI Platform.

The platform seamlessly integrates AI with the diverse values of various cultures, giving you deep insights into Micromilieus and enabling interactions with virtual personas that precisely represent your target consumer segments.

Built on empirical data, this platform offers unmatched accuracy and insight.

Use existing personas created by combining real data with AI – no need to define fictional personas, you can start right away.

Consumer
Values-based Segmentation

Leverage Micromilieus to segment your audience with accuracy, ensuring that your messaging and products align perfectly with each group.

Real-time

Insights

Easily access, analyze, and gain insights across all your research needs, providing rapid results to keep you ahead.

Faster &
Cost-Effective

Significantly reduce costs with synthetic datasets and accelerate the time to deliver the in-depth insights your company needs.

Automated Reporting

Visualize and download detailed reports and visual representations of your analysis, stream-lining communication across teams.

Uranos Virtual Personas
Virtual Personal
Virtual Personas
Urgent question arising. Just chat with your target group.

Ask one of up to 300 AI personas in your market about anything you need to know to successfully manage your target group.

Virtual Persona
Urgent question arising.
Just chat with your target group.

Ask one of up to 300 AI personas in each market for everything you need to successfully manage your target group approach.

Uranos Virtual Personas
Research-Assistant
Research Assistant
Your company's AI milieu researcher. Ready for action 24/7.

The most knowing colleague in the insights team, with full access to all relevant consumer and market data – that’s the Uranos Research Assistant.

AI Audience (custom only)
Automated market research.
More time for what matters.

Automate your research process from field recruiting to report preparation to receive your insights faster and more cost efficiently. 

AI Audience

API

New perspective. See your consumer insights through the lens of Micromilieus.
Match your existing consumer data with the Micromilieus and create a values-based foundation for true insights

Classic segmentation

CDP

Social  Media

CRM

...

Consumer  Surveys

Micromilieu  API

Brand/ 

 Marketing

People/
Culture

Retail/
Sales

Corporate
Strategy

Product/
Design Dev

...

API
New perspective. See your own customer data through the lens of micromilieus.

Allocate survey respondents or users into predefined Micromilieus within specific markets.

Uranos API
Build your business on solid insights.
Explore use cases.
Price Point
Indication.
Determine the optimal price points that appeal to key customer segments, guiding your strategic positioning and uncovering new market opportunities.

Price range  

indicator

i

415

€ 450

Acceptable price range

Optimal price point

525

Market Strategy
& Expansion.
Use the Research Assistant to analyze new regions, identifying sociocultural segments that align with your brand’s values. This helps you customize your market entry strategy for greater success.

Micromilieus

Germany

USA

China

France

Italy

Spain

Japan

South Korea

Brazil

South Africa

Scandics

Benelux

White Spot
Identification.
Identify untapped market potentials with insights into emerging Micromilieus and align your brand closely with societal changes and consumer values.
Positioning &
Competitor Analysis.
Gain insights into the customer segments and values that drive your competitors' strategies, helping you refine your positioning and find new market opportunities.
Positioning & 
Competitor Analysis
Consumer
Marketing
Optimization.
Use the data to refine marketing strategies, customer experience journeys, and product offerings to ensure they resonate with the values and expectations of your target segments.

See what Uranos can do for you.

Discover how Uranos can help your company transform the way you
generate consumer insights using our values-based AI.

See what Uranos
can do for you.

Discover how Uranos can help your company transform the way you generate customer insights using our values-based AI.

Consumer

Simon  31 years
Berlin

Micromilieu

Techie Adventurers

Urban Performer

Status Established

Customer Base Segmentation
Consumer Base
Segmentation.
Segment your customer base using an allocation algorithm into values-based Micromilieus, enabling precise targeting and enhancing personalized marketing strategies.
Customer Base Segmentation
Values-based Segmentation

Leverage micromilieus to segment your audience with accuracy, ensuring that your messaging and products align perfectly with each group.

Real-time

Insights

Easily access, analyze, and gain insights across all your research needs, providing rapid results to keep you ahead.

Faster &
Cost-Effective

Significantly reduce costs with synthetic datasets and accelerate the time to deliver the in-depth insights your company needs.

Automated Reporting

Visualize and download detailed reports and visual representations of your analysis, stream-lining communication across teams.

Get real insights. Not just chatbot output.

Uranos Virtual Personas strongly differ from general chatbots, as they leverage exclusive data derived from deep research on Micromilieus.

What is your stance toward environmental topics?

As an AI, I don't have personal opinions, but I can provide information and balanced perspectives on environmental topics. Environmental issues like climate change, deforestation, pollution, and biodiversity loss are crucial as they affect the planet's health and all life forms.

Promoting renewable energy, conservation, and sustainable agriculture is essential for balancing human activities with the natural world. If you have specific questions, I can offer data, analysis, or summaries to help you understand these issues better.

Generated by Chat GPT

I'm passionate about environmental issues and see sustainability as a shared responsibility, especially with climate change's growing impacts. I strive to live sustainably by reducing waste, supporting ethical brands, and using renewable energy.

In my business, I prioritize eco-friendly practices and believe that technological innovation is crucial for solving environmental challenges. Balancing progress with everyday responsible choices is key for me. How about you?

Generated by Uranos Virtual Persona (Performer Milieu)
Consumer
Get real insights. Not just ChatBot output.

Uranos Virtual Personas strongly differ from general chatbots, as they leverage exclusive data derived from deep research on micromilieus.

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