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Group of six diverse young women in stylish coats looking seriously at the camera, standing in front of a modern high-rise apartment building in an urban setting. The scene feels intentional, fashionable, and confident.

Group of six diverse young women in stylish coats looking seriously at the camera, standing in front of a modern high-rise apartment building in an urban setting. The scene feels intentional, fashionable, and confident.

Values-based customer segmentation: A key to sustainable customer relationships

Frank Burgert

3 Min. Lesezeit

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Diverse target group silhouettes at sunset, representing cultural segmentation, collective identity, and values-based audience targeting.

Target Group Strategy: How to Go Beyond Demographics and Build Real Connection

Jonas Michels

5 Min. Lesezeit

From Attention to Action: Why Funnel Thinking Misses the Point Without Cultural Logic

From Attention to Action: Why Funnel Thinking Misses the Point Without Cultural Logic

From Attention to Action: Why Funnel Thinking Misses the Point Without Cultural Logic

Lukas Hassert

3 Min. Lesezeit

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Woman in a white shirt holding a green smoothie with chia seeds and a metal straw, representing health-conscious lifestyle and mindful nutrition.

Changing values – What trend research tells us about them

Corinna Mühlhausen

3 Min. Lesezeit

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