At Uranos.io, we are committed to respecting your privacy and providing transparency in how we collect, use, and share your data. This Cookie & Tracking Policy explains what cookies are, which types we use on our website, the purpose behind each, and how you can manage your preferences in accordance with the General Data Protection Regulation (GDPR).
 
What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit our website. They serve various purposes: ensuring technical functionality, personalizing your experience, analyzing website usage, and supporting advertising and retargeting.
 
Cookies may be set directly by our website (“first-party cookies”) or by third-party services we use (“third-party cookies”).
 
Types of Cookies We Use

1. Essential Cookies
 
These cookies are technically necessary for the website to function properly. They enable core functionalities such as page navigation, secure login, and protection from fraudulent activity. You cannot disable these cookies via the consent tool.
 
Examples:
 

• Consent storage

• Session management

• Security features
   

2. Performance & Analytics Cookies

These cookies collect anonymous information to help us understand how users interact with the website. We use these insights to improve functionality, page structure, and content relevance.
 
Tool used: Google Analytics 4 (GA4)
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
 
Google Analytics tracks metrics such as:

• Pages visited

• Session duration

• Click paths and bounce rates

• User geography (anonymized IP)

• We have activated IP anonymization. Data may be transmitted to the United States under the terms of the EU–US Data Privacy Framework.

 
More on Google’s data handling:
https://policies.google.com/privacy
 
3. Functionality Cookies
 
These cookies store user settings and preferences such as language selection or previously viewed pages. This allows us to personalize the user experience and preserve state across sessions.
 
Examples:
 

• Language selection

• Accessibility settings

• User interface adjustments

• 4. Advertising & Targeting Cookies

 
These cookies help us show you relevant ads based on your browsing habits and track the success of our marketing campaigns. They may also help prevent ad repetition and measure conversions.
 
We use the following tools:
 
LinkedIn Insight Tag
The LinkedIn Insight Tag is provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
 
It allows us to:
 

• Track conversions from LinkedIn Ads

• Analyze visitor behavior after clicking on LinkedIn content

• Build retargeting audiences

• Data collected includes IP address, device ID, referrer URL, and page views.

 
LinkedIn's privacy policy:
https://www.linkedin.com/legal/privacy-policy
 
Certification (Data Privacy Framework):
https://www.dataprivacyframework.gov/s/
 
Microsoft Clarity
We use Microsoft Clarity, a tool by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.
 
Clarity helps us:
 

• Analyze user behavior via heatmaps and session recordings

• Identify usability issues and optimize UX

• Maintain anonymous data only

• Clarity uses cookies and similar technologies to collect anonymized behavioral data without identifying users personally.

 
Privacy policy:
https://privacy.microsoft.com/en-us/privacystatement
 
Google Tag Manager
We use Google Tag Manager to manage and deploy other tags (like Google Analytics or LinkedIn Insight).
Provider: Google Ireland Limited.
 
The Tag Manager itself does not collect or store personal data, but it enables the triggering of other tools. These tools may collect data under their respective policies (see above).
 
More info:
https://www.google.com/intl/de/tagmanager/use-policy.html
 
Legal Basis and Consent Management
 
We use a consent management tool on our website to obtain your permission before setting any non-essential cookies. The basis for the use of analytics and marketing cookies is your explicit consent (Art. 6 para. 1 lit. a GDPR).
 
You can accept or decline cookies at any time via the cookie settings at the bottom of the page. Your decision is stored for future visits, and you may revoke or change it anytime.
 
Managing Cookies
 
You may also control cookies directly via your browser settings. Most browsers let you:
 

• View cookies set on your device

• Block or delete cookies

• Enable cookie warnings

• Please note: Disabling essential cookies may impair website functionality.

 
Updates to This Cookie Policy
 
We may update this policy to reflect legal, technical, or operational changes. The latest version is always available on this page, along with the “Last Updated” date.
 
Last updated: June 12, 2025


Contact Us
 
If you have any questions about our Cookie & Tracking Policy or data protection practices, you can contact us at:
 
Uranos GmbH
Email: info.uranos.io
Website: www.uranos.io