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A woman in light, loose-fitting clothing stands in a barren, red-lit landscape in front of a mound of earth. She looks towards the camera as her long shadow stretches across the ground. The deep turquoise sky and dramatic lighting give the scene a futuristic, surreal atmosphere.

A woman in light, loose-fitting clothing stands in a barren, red-lit landscape in front of a mound of earth. She looks towards the camera as her long shadow stretches across the ground. The deep turquoise sky and dramatic lighting give the scene a futuristic, surreal atmosphere.

Micromilieus in Transition: The Future of Megatrends and Target Group Evolution

Corinna Mühlhausen

2 Min. Lesezeit

Abstract, vertically distorted portrait of a person. The image consists of sharp, narrow lines through which a face is faintly visible. The color palette ranges from deep blue to warm orange and skin tones, creating a modern, dynamic effect.

Abstract, vertically distorted portrait of a person. The image consists of sharp, narrow lines through which a face is faintly visible. The color palette ranges from deep blue to warm orange and skin tones, creating a modern, dynamic effect.

Milieus versus Micromilieus: Precision in Segmentation – What’s special about Uranos Micromilieus?

Corinna Mühlhausen

3 Min. Lesezeit

A person sits comfortably on the floor with a laptop on their lap, while another hand hands them a gold credit card. Around them lie books, a glass of water, and a candle—creating a calm, intimate, everyday setting.

A person sits comfortably on the floor with a laptop on their lap, while another hand hands them a gold credit card. Around them lie books, a glass of water, and a candle—creating a calm, intimate, everyday setting.

What Emotional and Rational Drivers Influence Purchase Decisions?

Lukas Hassert

4 Min. Lesezeit

A solitary person stands on a dark ridge beneath a deep blue sky, illuminated entirely in red light. The stark contrast creates a minimalist, mysterious, and artful atmosphere.

A solitary person stands on a dark ridge beneath a deep blue sky, illuminated entirely in red light. The stark contrast creates a minimalist, mysterious, and artful atmosphere.

Megatrends meet Micromilieus: How Global Shifts Play Out in Everyday Lives

Corinna Mühlhausen

2 Min. Lesezeit

Group of six diverse young women in stylish coats looking seriously at the camera, standing in front of a modern high-rise apartment building in an urban setting. The scene feels intentional, fashionable, and confident.

Group of six diverse young women in stylish coats looking seriously at the camera, standing in front of a modern high-rise apartment building in an urban setting. The scene feels intentional, fashionable, and confident.

Values-based customer segmentation: A key to sustainable customer relationships

Frank Burgert

3 Min. Lesezeit

Diverse target group silhouettes at sunset, representing cultural segmentation, collective identity, and values-based audience targeting.

Diverse target group silhouettes at sunset, representing cultural segmentation, collective identity, and values-based audience targeting.

Target Group Strategy: How to Go Beyond Demographics and Build Real Connection

Jonas Michels

5 Min. Lesezeit

From Attention to Action: Why Funnel Thinking Misses the Point Without Cultural Logic

From Attention to Action: Why Funnel Thinking Misses the Point Without Cultural Logic

From Attention to Action: Why Funnel Thinking Misses the Point Without Cultural Logic

Lukas Hassert

3 Min. Lesezeit

Changing values – What trend research tells us about them

Changing values – What trend research tells us about them

Changing values – What trend research tells us about them

Corinna Mühlhausen

2 Min. Lesezeit

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