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How Porsche provides insights to product teams by using personas.
Uranos is trusted by industry leaders with millions of customers.
About the company
Porsche is a prestigious automotive brand headquartered in Stuttgart, Germany, renowned for its high-performance sports cars, SUVs, and luxury vehicles. Known for its engineering excellence and iconic design, Porsche combines cutting-edge technology with exceptional driving dynamics. The brand is a leader in innovation, offering advanced electric and hybrid models as part of its commitment to sustainable mobility. In addition to manufacturing, Porsche provides comprehensive financial and mobility solutions, delivering a premium customer experience worldwide.
Industry
Automotive
With Uranos since
2012
Problem
A customer-centric approach is essential for large enterprises to meet evolving consumer expectations, foster brand loyalty, and maintain a competitive edge in the market. By placing the customer at the core of their strategies, businesses can create personalized experiences, strengthen relationships, and drive long-term success.
However, a significant challenge arises in gathering, analyzing, and effectively leveraging the right customer data. Without deep insights into consumer preferences, behaviors, and values, it becomes difficult to tailor this approach and deliver meaningful, impactful interactions that truly resonate with the target audience.
Uranos skillset
Research & Foresight
Customized Segmentation
Synthetic Data
AI-powered Data Cleaning
Approach
The aim of this project was to create dynamic and flexible personas rooted in real data, providing a comprehensive and realistic representation of different customer segments. These personas were designed to go beyond static profiles by visualizing their lifestyles, behaviors, and preferences in detail.
Additionally, the project introduced an interactive element, allowing users to engage with the personas, explore their decision-making processes, and gain deeper insights into their needs and values. This approach ensured a more practical and actionable understanding of the target audience.
Outcome
Micromilieu data served as the foundation for developing diverse personas, each meticulously crafted using key data points such as family composition, consumption habits, and media usage. These personas were further enhanced with an interactive layer through an LLM-powered chatbot.
Trained on this micromilieu data and proprietary client information, the chatbot enables employees to engage with the personas dynamically. Employees can ask customer-related questions, gain insights into their behaviors and preferences, and explore their design tastes, making the personas both practical and actionable for strategic decision-making and customer-centric innovation.
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