Identify potential audiences and positioning opportunities
DATA FOUNDRY
1M+
online & face-to-face interviews
400+
socio-cultural micromilieus
20+
markets worldwide
14+
value dimensions per market
One of the world’s most comprehensive data bases providing unique insights
OUR SERVICES – QUESTIONS YOU MAY HAVE
Base your future strategy on AI generated insights
Market potential
What is the market potential of your future offering? Where are potential white spots and profit pools? What do you need to do to grow your audience?
Brand / image tracking
Which attributes and values do your target audiences associate with your brand, and how do they relate to cultural change?
Audience structure
Who are the users of your offer today, and what are their essential purchase motives? How does a typical Persona look like?
Pricing
What is the willingness to pay for your product among different target audiences?
Brand / cultural positioning
How can you position your brand in a future-oriented and socially relevant way?
Channel planning
How can you use your communication budget efficiently and avoid scatter loss by selecting the right channels?
Product / design definition
What are the preferences of your target audience and what are the implications for product features and design strategy?
Collaboration
Who are potential partners, multipliers, influencers and testimonials that generate the highest added value for your brand?
URANOS PLATFORM
clåss micromilieus provide deep insights into different socio-cultural segments
Delve into people's values, attitudes and consumer preferences and make target group-relevant decisions based on unique data.
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Our platform is a positioning system that, in addition to segmentation according to multidimensional micro-milieus, can simulate brand and corporate strategy issues in a digital tool. The segmentation is continuously validated and further developed by machine learning.
METHODOLOGY
Where sociology and artificial intelligence join forces
Uranos AI categorizes people according to their social status and value orientation. Social status provides information about educational level and income, while value orientation describes people's basic attitudes and can be roughly divided into conservative, modern and progressive values.
Decoding values and attitudes is central to any future business strategy as they have a critical impact on what people find valuable in life and what they do on a daily basis.