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A metallic sphere resting on top of a glowing iridescent spiral structure against a dark background, symbolizing innovation and futuristic design.

Funnel Thinking Reconsidered: Why Your Funnel Works for Some Audiences but Not for Others

Lukas Hassert

3 Min. Lesezeit

A woman silhouetted against a scenic mountain backdrop, holding up a smartphone to take a selfie under a blue sky with light clouds.

A woman silhouetted against a scenic mountain backdrop, holding up a smartphone to take a selfie under a blue sky with light clouds.

From Likes to Loyalty: How to Create Social Media Content That Builds Trust

Lukas Hassert

3 Min. Lesezeit

Why Real Data Is Essential for Persona Development

Why Real Data Is Essential for Persona Development

Why Real Data Is Essential for Persona Development

Frank Burgert

2 Min. Lesezeit

From Data to Stories: Why CRM Alone Can’t Drive Brand Storytelling

Lukas Hassert

2 Min. Lesezeit

Emotional, but Authentic: How to Create Campaigns That Truly Connect

Lukas Hassert

3 Min. Lesezeit

Lost Connection? How to Stay Relevant with Young Audiences

Lukas Hassert

3 Min. Lesezeit

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Abstract 3D shape with glowing gradients of orange, purple, and blue on a black background – modern digital artwork with spherical and curved elements.

The Impact of AI on Market Research and Customer Insights

Uranos

3 Min. Lesezeit

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A reflective, metallic sphere floating against a green gradient background, with a bright light flare at the top left of the sphere.

How To Measure Brand Equity Over Time?

Jonas Michels

4 Min. Lesezeit

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Close-up portrait of a thoughtful woman in warm sunset light, highlighting her expressive eyes and natural skin texture.

From Noise to Meaning — How to Craft Messages That Truly Connect

Jonas Michels

4 Min. Lesezeit

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Young woman with curly hair lying peacefully among vibrant red flowers, wearing a white dress and smiling with eyes closed in natural sunlight.

The Heart of the Micromilieu: Why does every Micromilieu have a Core Value in Addition to a Value Framework?

Uranos

3 Min. Lesezeit

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