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Group of young people with curly hair smiling warmly, wearing autumn clothing, standing outdoors in natural light, highlighting diversity and community

Group of young people with curly hair smiling warmly, wearing autumn clothing, standing outdoors in natural light, highlighting diversity and community

Virtualized Personas: How Data-Driven Avatars Are Transforming Audience Understanding

Frank Burgert

4 Min. Lesezeit

Stylish woman applying makeup in bright sunlight, framed from below against a vivid sky.

Stylish woman applying makeup in bright sunlight, framed from below against a vivid sky.

Innovating with Integrity: How Micromilieus Help Preserve Core Loyalty

Jonas Michels

4 Min. Lesezeit

A woman in light, loose-fitting clothing stands in a barren, red-lit landscape in front of a mound of earth. She looks towards the camera as her long shadow stretches across the ground. The deep turquoise sky and dramatic lighting give the scene a futuristic, surreal atmosphere.

A woman in light, loose-fitting clothing stands in a barren, red-lit landscape in front of a mound of earth. She looks towards the camera as her long shadow stretches across the ground. The deep turquoise sky and dramatic lighting give the scene a futuristic, surreal atmosphere.

Micromilieus in Transition: The Future of Megatrends and Target Group Evolution

Corinna Mühlhausen

2 Min. Lesezeit

Abstract, vertically distorted portrait of a person. The image consists of sharp, narrow lines through which a face is faintly visible. The color palette ranges from deep blue to warm orange and skin tones, creating a modern, dynamic effect.

Abstract, vertically distorted portrait of a person. The image consists of sharp, narrow lines through which a face is faintly visible. The color palette ranges from deep blue to warm orange and skin tones, creating a modern, dynamic effect.

Milieus versus Micromilieus: Precision in Segmentation – What’s special about Uranos Micromilieus?

Corinna Mühlhausen

3 Min. Lesezeit

Changing values – What trend research tells us about them

Changing values – What trend research tells us about them

Changing values – What trend research tells us about them

Corinna Mühlhausen

2 Min. Lesezeit

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