top of page

Products
Services
Cases
Knowledge
Company

Products
Services
Cases
Knowledge
Company

Products
Services
Cases
Knowledge
Company

Learn how Uranos Knowledge brings clarity to complexity.

From theoretical frameworks to practical application.

All Ressources
Operations
Research
Foresight

Research

The Future of Core Values: How will your Target Group Shape Markets and Society by 2030 and beyond

The Future of Core Values: How will your Target Group Shape Markets and Society by 2030 and beyond

The Future of Core Values: How will your Target Group Shape Markets and Society by 2030 and beyond

Uranos

3 Min. Lesezeit

Young woman with curly hair lying peacefully among vibrant red flowers, wearing a white dress and smiling with eyes closed in natural sunlight.

Young woman with curly hair lying peacefully among vibrant red flowers, wearing a white dress and smiling with eyes closed in natural sunlight.

The Heart of the Micromilieu: Why does every Micromilieu have a Core Value in Addition to a Value Framework?

Uranos

3 Min. Lesezeit

Group of young people with curly hair smiling warmly, wearing autumn clothing, standing outdoors in natural light, highlighting diversity and community

Group of young people with curly hair smiling warmly, wearing autumn clothing, standing outdoors in natural light, highlighting diversity and community

Virtualized Personas: How Data-Driven Avatars Are Transforming Audience Understanding

Frank Burgert

4 Min. Lesezeit

Stylish woman applying makeup in bright sunlight, framed from below against a vivid sky.

Stylish woman applying makeup in bright sunlight, framed from below against a vivid sky.

Innovating with Integrity: How Micromilieus Help Preserve Core Loyalty

Jonas Michels

4 Min. Lesezeit

A woman in light, loose-fitting clothing stands in a barren, red-lit landscape in front of a mound of earth. She looks towards the camera as her long shadow stretches across the ground. The deep turquoise sky and dramatic lighting give the scene a futuristic, surreal atmosphere.

A woman in light, loose-fitting clothing stands in a barren, red-lit landscape in front of a mound of earth. She looks towards the camera as her long shadow stretches across the ground. The deep turquoise sky and dramatic lighting give the scene a futuristic, surreal atmosphere.

Micromilieus in Transition: The Future of Megatrends and Target Group Evolution

Uranos

2 Min. Lesezeit

Abstract, vertically distorted portrait of a person. The image consists of sharp, narrow lines through which a face is faintly visible. The color palette ranges from deep blue to warm orange and skin tones, creating a modern, dynamic effect.

Abstract, vertically distorted portrait of a person. The image consists of sharp, narrow lines through which a face is faintly visible. The color palette ranges from deep blue to warm orange and skin tones, creating a modern, dynamic effect.

Milieus versus Micromilieus: Precision in Segmentation – What’s special about Uranos Micromilieus?

Uranos

3 Min. Lesezeit

Changing values – What trend research tells us about them

Changing values – What trend research tells us about them

Changing values – What trend research tells us about them

Uranos

2 Min. Lesezeit

Products

Research Assistant

Virtualized Personas

Security standards

Services

Foresight/Insight

Company

© 2025 Uranos GmbH

Cookie Preferences

Imprint

Products

Micromilieu Advisor

Virtual Personas

AI Audience

API

Services

Micromilieus

Foresight/Insight

Data Quality

Synthetic Data

Resources

News

Customer Stories

FAQs

Company

About us

Impact

Careers

Contact

Privacy Policy

Products

Micromilieu Advisor

Virtual Personas

Services

Foresight/Insight

Company

© 2025 Uranos GmbH

Company

Cookie Preferences

Imprint

Privacy Policy

Services

Foresight/Insight

Products

Micromilieu Advisor

Virtualized Personas

Products
Services
Cases
Knowledge
Company

bottom of page