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Emotional, but Authentic: How to Create Campaigns That Truly Connect

Lukas Hassert

3 Min. Lesezeit

Close-up portrait of a thoughtful woman in warm sunset light, highlighting her expressive eyes and natural skin texture.

Close-up portrait of a thoughtful woman in warm sunset light, highlighting her expressive eyes and natural skin texture.

From Noise to Meaning — How to Craft Messages That Truly Connect

Jonas Michels

4 Min. Lesezeit

Stylish woman applying makeup in bright sunlight, framed from below against a vivid sky.

Stylish woman applying makeup in bright sunlight, framed from below against a vivid sky.

Innovating with Integrity: How Micromilieus Help Preserve Core Loyalty

Jonas Michels

4 Min. Lesezeit

A person sits comfortably on the floor with a laptop on their lap, while another hand hands them a gold credit card. Around them lie books, a glass of water, and a candle—creating a calm, intimate, everyday setting.

A person sits comfortably on the floor with a laptop on their lap, while another hand hands them a gold credit card. Around them lie books, a glass of water, and a candle—creating a calm, intimate, everyday setting.

What Emotional and Rational Drivers Influence Purchase Decisions?

Lukas Hassert

4 Min. Lesezeit

Group of six diverse young women in stylish coats looking seriously at the camera, standing in front of a modern high-rise apartment building in an urban setting. The scene feels intentional, fashionable, and confident.

Group of six diverse young women in stylish coats looking seriously at the camera, standing in front of a modern high-rise apartment building in an urban setting. The scene feels intentional, fashionable, and confident.

Values-based customer segmentation: A key to sustainable customer relationships

Frank Burgert

3 Min. Lesezeit

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