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A metallic sphere resting on top of a glowing iridescent spiral structure against a dark background, symbolizing innovation and futuristic design.

A metallic sphere resting on top of a glowing iridescent spiral structure against a dark background, symbolizing innovation and futuristic design.

Funnel Thinking Reconsidered: Why Your Funnel Works for Some Audiences but Not for Others

Lukas Hassert

3 Min. Lesezeit

A woman silhouetted against a scenic mountain backdrop, holding up a smartphone to take a selfie under a blue sky with light clouds.

A woman silhouetted against a scenic mountain backdrop, holding up a smartphone to take a selfie under a blue sky with light clouds.

From Likes to Loyalty: How to Create Social Media Content That Builds Trust

Lukas Hassert

3 Min. Lesezeit

Why Real Data Is Essential for Persona Development

Why Real Data Is Essential for Persona Development

Why Real Data Is Essential for Persona Development

Frank Burgert

2 Min. Lesezeit

From Data to Stories: Why CRM Alone Can’t Drive Brand Storytelling

Lukas Hassert

2 Min. Lesezeit

Emotional, but Authentic: How to Create Campaigns That Truly Connect

Lukas Hassert

3 Min. Lesezeit

Lost Connection? How to Stay Relevant with Young Audiences

Lukas Hassert

3 Min. Lesezeit

Which Trends or Cultural Shifts in Marketing Will Impact Our Target Audience in the Next 5 Years?

Which Trends or Cultural Shifts in Marketing Will Impact Our Target Audience in the Next 5 Years?

Which Trends or Cultural Shifts in Marketing Will Impact Our Target Audience in the Next 5 Years?

Jonas Michels

4 Min. Lesezeit

The Future of Core Values: How will your Target Group Shape Markets and Society by 2030 and beyond

The Future of Core Values: How will your Target Group Shape Markets and Society by 2030 and beyond

The Future of Core Values: How will your Target Group Shape Markets and Society by 2030 and beyond

Uranos

3 Min. Lesezeit

Group of young people with curly hair smiling warmly, wearing autumn clothing, standing outdoors in natural light, highlighting diversity and community

Group of young people with curly hair smiling warmly, wearing autumn clothing, standing outdoors in natural light, highlighting diversity and community

Virtualized Personas: How Data-Driven Avatars Are Transforming Audience Understanding

Frank Burgert

4 Min. Lesezeit

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Stylish woman applying makeup in bright sunlight, framed from below against a vivid sky.

Innovating with Integrity: How Micromilieus Help Preserve Core Loyalty

Jonas Michels

4 Min. Lesezeit

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